Quality control for real-estate sales teams
A 45-second introduction to the company and our services
Radion Trostyanskiy
Commercial director
Up to 40%
Increase in sales conversion without raising the marketing budget
25+
Audits conducted
A 45-second introduction to the company and our services
Radion Trostyanskiy
Without a unified standard, each manager handles clients their own way, deals get messy, and sales slip through the cracks
Presentations and offers vanish into the void — without follow-up, a lead drifts away even if they were highly interested
You can’t see where leads are lost or how many deals actually close — the department operates blindly
Ads perform well and leads come steadily, but the sales team fails to convert them into revenue
Instead of growing the team and driving sales, they are stuck in endless monitoring and call reviews
Cold leads and delayed-demand clients get “lost,” even though they could close with the right follow-up
Hidden gaps are highlighted — from missing auto-responses to poorly configured reminders. Automation
Instead of “controlling”, the focus is on showing how each lead can generate as much revenue as possible
Team skills and competencies are assessed, followed by actionable recommendations to improve performance
Quality control becomes the link between departments: leads don’t get lost, every inquiry is handled correctly, and your marketing budget works more efficiently
Call recordings, chats and CRM activity are reviewed in detail. The result is a clear report outlining all issues and giving step-by-step recommendations for improvement
Transparent reports include performance metrics and improvement points. Follow-up audits always compare “before” and “after” results
[ 30+ criteria for evaluating broker performance ]
Timely response to inquiries (calls, emails, messages)
Deal is placed at the correct stage of the funnel
All required fields in the deal are filled out correctly
No overdue tasks
Clear and informative comments are added
Call notes are recorded
A reminder for the next client contact is set (task is created)
Commitments are kept and client follow-ups happen on time
Multiple communication channels are used if the client is unresponsive
Decline reason is specified correctly
If the deal is closed, the justification is documented
Manager introduced themselves and stated their name and company
Client’s name was clarified or used correctly
Polite, friendly tone with respectful phrasing
Asks open-ended questions to understand the client’s needs
Clarifies the type of property
Clarifies location / budget / timeline
Listens attentively, doesn’t interrupt, provides feedback
Main goal of the stage is achieved: understands what the client wants and how to offer relevant options
Invited the client to a meeting (pitched the value of the meeting)
Presented the benefits based on the client’s needs
Clear, articulate speech with no filler words
Uses professional language
Applies active listening techniques
End's the conversation correctly
Confirms the next steps
Maintains a pleasant emotional tone regardless of the call outcome
Thanks the client and ends the conversation politely
Replies to messages/emails within 1 hour
Polite greeting, addresses the client by name
Provides all necessary information, answers questions
No grammatical or punctuation errors; no filler words or unnecessary abbreviations
Follows agreements and contacts the client on time
Polite closing of the message with clear next steps
A quality control audit gives an outside perspective that reveals small gaps causing major losses
[ Quality Control Department Services ]
Creating a transparent control tool so every manager follows a unified standard
Forming clear regulations and criteria that make sales performance predictable
Evaluating the sales department through the client’s perspective and identifying weak points in communication
[ We are proud of our clients’ results ]
50%
High-quality leads from the overall KPI
5—10
Lidov processed the client's OP
$387,500
The average check of transactions made
80
Leads shipped at time of publication
$800,000
The average check of concluded transactions
41%
The percentage of high-quality leads from the total KPI
$260 000
The average check of transactions made
4%
Conversion from leads to a deal
$100,500
The average check of transactions made
8.7%
Qualification percentage per trade
45
Warm and hot leads in the cohort
6
Applications from RED were processed daily by the OP
20
Warm and hot leads in the cohort
40%
High-quality leads from the overall CRI
100
Leads shipped to the client
3-4
Applications from RED were processed daily by the OP
230,000$
The average check of transactions made
50%
High-quality leads from the overall CRI
880 thousand. $
The average check of transactions made
35%
High-quality leads from the overall CRI
130
Leads shipped all the time
52%
High-quality leads from the overall CRI
$270,000
The average check of transactions made
55%
High-quality leads from the overall CRI
27
The number of deals from our orders
3%
Lead to deal conversion
10+
Number of deals without a cohort
2000+
Leads shipped during the period
2000%
Return on investment (ROMI)
2.5%
Lead to deal conversion
Our insights are published on the blog, Instagram and our Telegram channel
Thank you!
Thank you!
Our manager will contact you during business hours and send a lead-cost calculation for your location.
Our manager will contact you during business hours and send a lead-cost calculation for your location.
