$9,500,000 from 17 deals for a real estate agency in Dubai

Case analysis for a year of working with RED. For You Real Estate — this is a real estate agency in Dubai that works with large clients, is in the top of many developers and has access to exclusive lots thanks to the professionalism of its employees.

Assigned tasks

Get 200 leads per month in the RU and EN language segments
Increase conversion to qualified leads
Increase conversion into a deal
Properly organize business processes in the sales department
Conduct QC and design audits

Complexities and solutions

Problem 1: Problematic geolocations generating low-quality leads

Goal: Obtain quality leads through geolocation optimization

How we solved it:

Disabled locations such as Armenia, Georgia, and Kazakhstan from the advertising campaign
Added locations: Turkey and USA per client request, which generated high-quality leads

Problem 2: Difficulty maintaining performance over a year with the same ad setups, especially during low season

Goal: Achieve a stable flow of real estate leads in Dubai

How we solved it:

Regularly selected new projects for advertising with the client that would interest potential buyers
Updated ad setups, conducted continuous relaunches, and tested different hypotheses

Problem 3: Leads arriving with low average check values

Goal: Generate leads with high check values for Dubai real estate

How we solved it:

Removed low-cost projects from advertising
Replaced the traffic manager
Switched to a pool of high-check projects with attractive visuals (practice showed that launching such projects effectively engages the target audience for Dubai real estate purchases!)
Introduced faster client redistribution to other suitable properties if their budget was lower than required

Problem 4: Market saturation with identical offers from different companies, leads not converting to deals

Goal: Differentiate from competitors offering the same projects

How we solved it:

Decided to work with projects that competitors were not advertising

Problem 5: Weak CRM system performance and insufficient team training

Goal: Improve business processes in the CRM system and train the team

How we solved it:

Enhanced CRM business processes: configured automation, connected messengers, set up Telegram chat for lead notifications, configured auto-messages, and lead handoff processes
Conducted CRM training sessions explaining sales funnel operations, when to send auto-messages, which fields to fill with lead information, etc.

Problem 6: Lack of transparency in some brokers' work, suspicion of lead "leakage"

Goal: Verify brokers' honesty

How we solved it:

Implemented broker verification using "Mystery Shopper" service

The work done

378 ad groups launched

500 exclusive creatives have been developed with a personal CJM (Customer Journey Map) card for each advertising system

32 landing page quizzes

During the launch, 32 branded landing pages were developed for 32 different projects

Implementation of an Anti-spam system

The system filters low-quality calls and bots and prevents them from entering the main funnel. Only real customers get into the sales department

Building business processes in a CRM system

Messengers and auto messages are connected. Automation is configured for convenient work with requests: Telegram chat for lead notifications, a google table for storing the lead database, setting up lead transfer

Website design audit

A design audit was conducted to update the current design solutions on the site and increase conversion rates for submitting a request. A branded sticker pack has also been developed