Blog

Smart Optimization for Ultimate Leads (SOUL AI) is an omni-channel AI Voice & Text real estate automation platform that increases the efficiency of sales departments by more than 3 times.

RED, as always, keeps its finger on the pulse of the most relevant real estate events in different regions. We share our latest selection.

Case analysis for the first month of working with RED. RMC DELUXE REAL ESTATE is a real estate agency in Dubai with an international team, in-depth market knowledge and access to special projects and conditions from leading developers.

Why do they buy real estate from some brokers quickly and a lot, while others fail deals, potential buyers think for a long time, delay decisions or hesitate? Because the first brokers can not only close objections, but also know these psychological techniques that unconsciously affect clients:

What should I do if potential buyers think for a long time, delay a decision or hesitate? One of the most effective tools in real estate marketing is the use of artificial scarcity.

While the IT, education, e-commerce, finance, and marketing sectors were actively implementing and automating processes using AI, the real estate market was experiencing certain stoppers. Early models could not cover a pool of even the simplest tasks; only a small part could be automated. Only the last six months or a year have real opportunities for the development of this area opened up.

‍

Neural networks are now universal assistants in various business sectors, including real estate. They have already begun to automate many tasks and have become psychologists, analysts, designers, and many others for us. And to understand how artificial intelligence developed, how we got to today, and what prospects for real estate development have arisen, we have prepared this post for you.

‍

A mystery shopper is a quality control specialist who, under the guise of an ordinary client, goes all the way to contacting the agency/developer: from a call to an attempt to close a deal. He evaluates the quality of service, professionalism and trust that a specialist forms in the eyes of the client.

‍

UAE. From 2026, UAE property prices may fall due to the planned commissioning of 150,000 new properties in Dubai between 2025 and 2027. The emirate's housing stock will increase by ~ 20%.
The price correction will be small but noticeable starting in 2026.

If you want to build trust and sell, rather than scare off a customer, it is important to pay attention not only to that you say but also like you are formulating this. The client may not understand the payment plan or terms, but he has a great sense of intonation, pressure, and uncertainty. Here are 8 words and phrases that seem harmless but actually break contact, reduce trust, and damage the impression of a broker.

40% is the target audience. Marketing doesn't start with creativity, but with an accurate understanding of who you're selling to. Up to 40% of campaign success directly depends on how correctly you segmented your target audience.

Often, at the initial stage, managers work “blindly”: they call all leads, spend time talking, but in fact, 7 out of 10 applications are not targeted, and only a small part reaches the deal. But! The good news is that you can predict whether a client will reach “hot” project selection statuses in an online/offline meeting even before the compilation is compiled.

‍

Partner post with Ruslan Boychuk, founder of Search Estate real estate agency in Phuket

UAE. From 2026, UAE property prices may fall due to the planned commissioning of 150,000 new properties in Dubai between 2025 and 2027. The emirate's housing stock will increase by ~ 20%. The price correction will be small but noticeable starting in 2026. The dynamics will differ depending on the type of property: mid-priced apartments may fall more noticeably than villas when supply exceeds demand.

‍

RED x partner article by Eduard Sayfutdinov. Eduard is an expert in building system sales and managing teams. Ex CCO (Chief Commercial Officer) Realiste ai (2023-2024): A team of 20 people sold 800 units in 2 years on the UAE market.

‍

Since 2024, new property launches have increased by 83%, but project completion has decreased by 23%, increasing delays, risks and penalties. Therefore, developers are switching to a new strategy: creating their own construction units instead of hiring outside contractors in order to strengthen control over timing, cost, quality and profit.

‍

You and your marketers are trying to hook the client, but the profitability below 10% is not impressive. Do beautiful renders and promises without numbers not convince them? So what's working right now? Let's take a deeper look at this issue.

If you come to any marketing agency and want very quick results, they will probably turn you down, because competent specialists know that advertising platforms (Meta, Google Ads, Yandex, VK, etc.) work on the principle of machine learning.

‍

What if we say that losing your budget begins even before you first click to submit a request on the site. And this is not about targetologist errors or high landing page conversions, CTR, CPM.

‍

We have already worked with more than 200+ real estate agencies and developers and noticed what sales departments have in common with those who had results in their first months of work, and in this post we will share with you:

Indonesia. Bali's six key administrative districts will ban the construction of new hotels and restaurants on productive agricultural land from 2026. These counties — Tabanan, Jembrana, Buleleng, Bangli, Karangasem, and Klungkung — will receive 10% of taxes on tourist centers in return.

‍

HR partner content from Ulyana Mayorova, founder of BYTIME

Many agencies and developers want to implement this tool, but don't understand how to launch it correctly to get a flow of applications. We analyze the myths that prevent agencies and developers from receiving applications from Google Ads

‍

IP telephony is a powerful tool for real estate agencies, management companies and developers, especially on the international market.

Don't be in a hurry to get upset, turn your customers into the “unrealized” and never come back to them again. Today we will tell you how to turn a “failed” sale into a base of warm customers.

‍

You launch an ad, invest a budget, and in return — a couple of requests and silence. And a seed of doubt is sown in my head: “What's the problem? Where are my 100 applications that RED and other companies are talking about?”

Just 3-5 years ago, everything was simple: I launched an advertisement with a beautiful photo of the object, got leads for $5-10, gave it to the sales department — and wait for deals. Today, the situation has changed dramatically.

‍

In our experience, almost all real estate agency executives manage marketing budgets in the same way: on the principle of “where you sell, there's a budget”. But they don't take into account that deals will soon come from another source and its payback will increase, or vice versa — they put blind faith in the source, ignoring the more profitable one.

UAE. Real estate prices in Dubai increased by 11% in the first half of 2025, and the return on investment in key areas reached from 9% to 11%.

‍

Interview with Svetlana Yuganova, Head of Sales at For You Real Estate

By collaborating with RED, you delegate responsibility for the result to us. We guarantee to attract the required number and quality of leads, control all intermediate metrics and optimize on time. Get a free audit of your ads and learn more about the collaboration.

Marketing is the engine of growth. But sometimes this engine gets hotter than it drives. If you increasingly find yourself thinking that “something is wrong”, it may not be a matter of the budget, but of the person who manages it.

Real estate hiring is a separate art that requires understanding the specifics of the industry, country culture, legal nuances and skills in selling highly liquid or premium properties.

The history of the birth of Real Estate Deakers. From a small agency to an international company.

Which countries offer the most affordable and safe residence permit programs through the purchase of real estate, what conditions and restrictions apply today, and what investors should look for when choosing a jurisdiction.

In Thailand, you can buy a two-bedroom villa for only $230,000. And a full-service studio for rent — for $70 thousand