RED, as always, keeps its finger on the pulse of the most relevant real estate events in different regions. We share our latest selection.
Case analysis for the first month of working with RED. RMC DELUXE REAL ESTATE is a real estate agency in Dubai with an international team, in-depth market knowledge and access to special projects and conditions from leading developers.
Why do they buy real estate from some brokers quickly and a lot, while others fail deals, potential buyers think for a long time, delay decisions or hesitate? Because the first brokers can not only close objections, but also know these psychological techniques that unconsciously affect clients:
What should I do if potential buyers think for a long time, delay a decision or hesitate? One of the most effective tools in real estate marketing is the use of artificial scarcity.
While the IT, education, e-commerce, finance, and marketing sectors were actively implementing and automating processes using AI, the real estate market was experiencing certain stoppers. Early models could not cover a pool of even the simplest tasks; only a small part could be automated. Only the last six months or a year have real opportunities for the development of this area opened up.
Neural networks are now universal assistants in various business sectors, including real estate. They have already begun to automate many tasks and have become psychologists, analysts, designers, and many others for us. And to understand how artificial intelligence developed, how we got to today, and what prospects for real estate development have arisen, we have prepared this post for you.
A mystery shopper is a quality control specialist who, under the guise of an ordinary client, goes all the way to contacting the agency/developer: from a call to an attempt to close a deal. He evaluates the quality of service, professionalism and trust that a specialist forms in the eyes of the client.
UAE. From 2026, UAE property prices may fall due to the planned commissioning of 150,000 new properties in Dubai between 2025 and 2027. The emirate's housing stock will increase by ~ 20%.
The price correction will be small but noticeable starting in 2026.
If you want to build trust and sell, rather than scare off a customer, it is important to pay attention not only to that you say but also like you are formulating this. The client may not understand the payment plan or terms, but he has a great sense of intonation, pressure, and uncertainty. Here are 8 words and phrases that seem harmless but actually break contact, reduce trust, and damage the impression of a broker.
40% is the target audience. Marketing doesn't start with creativity, but with an accurate understanding of who you're selling to. Up to 40% of campaign success directly depends on how correctly you segmented your target audience.
Often, at the initial stage, managers work “blindly”: they call all leads, spend time talking, but in fact, 7 out of 10 applications are not targeted, and only a small part reaches the deal. But! The good news is that you can predict whether a client will reach “hot” project selection statuses in an online/offline meeting even before the compilation is compiled.
Partner post with Ruslan Boychuk, founder of Search Estate real estate agency in Phuket
UAE. From 2026, UAE property prices may fall due to the planned commissioning of 150,000 new properties in Dubai between 2025 and 2027. The emirate's housing stock will increase by ~ 20%. The price correction will be small but noticeable starting in 2026. The dynamics will differ depending on the type of property: mid-priced apartments may fall more noticeably than villas when supply exceeds demand.
RED x partner article by Eduard Sayfutdinov. Eduard is an expert in building system sales and managing teams. Ex CCO (Chief Commercial Officer) Realiste ai (2023-2024): A team of 20 people sold 800 units in 2 years on the UAE market.
RED x affiliate article by Eduard Sayfutdinov
Edward — expert in building system sales and team management
Ex CCO (Chief Commercial Officer) Realiste ai (2023-2024): A team of 20 people sold 800 units in 2 years on the UAE market.
More than 12 years of experience in entrepreneurship, 20+ well-established sales teams in various industries, including real estate, retail and education,
Edward has been advising on the process of building a sales department in our company, and today he will share his experience with you.
Only regular actions determine the result:
1. Enter the manager's daily report for the day, which includes:
It is important that you always compare real estate agents by indicators.
For example, you have a manager who made 1,000 calls in a week and a manager who made 100 calls in a week. It is important that if we are talking about a stable system, and not about isolated cases, then managers who make more calls will close more often and more.
2. Make sure to help brokers monitor their missed trades (deals that hang without CRM tasks or deals with overdue tasks).
Edward recommends that the sales department build a system throughout the day that highlights brokers who have missed and unanswered calls every two hours in a general chat, or who have messages they received and did not answer. Yes, this system costs some money; there is a specially trained person who does this every two hours, but it helps brokers work better with clients and close them more often and more often.
Every successful deal should be discussed at general meetings. Figure it out and ask questions to the broker who closed this deal, who led this client: What objections did the client face? Did the broker respond to him quickly or did he forget his message? How did he drive it? Ask the broker what he thinks he did to close this deal.
Why is it important to do this at general meetings?
Training or so-called “role-playing”. Recently we read statistics that in companies with regular “role plays”, even professional managers give average results 70% better than in companies where there are no “roles”.
It's like in sports: there are training sessions where we practice shots and techniques, and due to this, when we find ourselves, for example, in a fight or in the ring, we manage to win and use certain instruments.
It's the same in sales: a cool salesman is someone who is constantly training, training, training.
According to Eduard's experience, the best salespeople (who gave the biggest results) ever participated in “role-plays”, didn't miss them and understood their value. Therefore, we recommend introducing “role-playing” for the entire team at least three times a week.
Usually one “role-playing” takes just two minutes.
That is, we give the broker, say, two minutes and set a task, for example, an objection and his task in these two minutes to work out this objection and close it for the next step.
After this game is over, within another one or two minutes, everyone gives feedback: what could be improved, what stuck, and in the end, the broker shares what he took for himself.
There are 2 approaches:
It is always important to evaluate a person only based on their results. Edward doesn't recommend hiring good guys and girls, you should hire only professionals.
If you hire an experienced broker, then:
If you're taking a beginner (a person who just took the path of a real estate agent) in this case:
It doesn't matter what he sold at his previous place of work: equipment or b2b service — he must have good results. This means that a person is a “result”, that is, his focus is on the result, and you, accordingly, will also focus on getting it.
Another life hack — feel free to call and collect feedback from the candidate's previous employers.
Many people don't, but we recommend calling two or three of his previous executives and talking to them. The main question you can ask is: would you hire him again or not? If there are any nuances there, or if you hear that the manager seems to be giving good feedback, but in reality to say nothing about the results, then it's better not to hire such a person.
The next step when you find a broker is onboarding. A stage that is often omitted and missed, but that carries a lot of value.
The onboarding phase is actually a training phase, the induction phase, and here Eduard would recommend:
It is important: good onboarding allows brokers to be withdrawn faster. They'll start closing their first deals quicker than they would without it.
Decide for yourself that the broker should do this in the first week; in the second week, say, make 100 calls a day or 500-600 calls per week.
If the broker fails to meet this figure, give him another week, and if they lose again, it's better to part with such a person.
So, from the point of view of the effort invested in the benefits and value obtained, this is the most effective action that, in principle, can be applied, because a person who does not meet the indicators himself also demotivates the team and prevents you from managing this team, and, accordingly, the rest of the team also looks at him and thinks that this is possible.
This is a game mechanic in which people get some “goodies” when they show certain results. These goodies do not always have to be financial; they can be, for example, traffic or a cup at the end of the month.
It is important to make a rating system (we've always done weekly and monthly)
When you have a system like this — it's important to work with her. Every week, you need to review employees' results, recognize those who are among the leaders and those who haven't made it or aren't regularly. You need to have individual conversations with them, ask them how they feel, what's going on right now, and help them improve their rankings.
For example:
It is important, if you hold annual competitions for big prizes, you will be awarded not in January, but, for example, on May 1 or June 1 — this will help you retain brokers and keep successful ones right after the period ends.
That's it! We hope you found it useful and took something new for yourself. And if you want to know what mistakes you're making in the sales department and how to design marketing so that it leads with high-quality leads, sign up for a free consultation.
RED x affiliate article by Eduard Sayfutdinov
Edward — expert in building system sales and team management
Ex CCO (Chief Commercial Officer) Realiste ai (2023-2024): A team of 20 people sold 800 units in 2 years on the UAE market.
More than 12 years of experience in entrepreneurship, 20+ well-established sales teams in various industries, including real estate, retail and education,
Edward has been advising on the process of building a sales department in our company, and today he will share his experience with you.
Only regular actions determine the result:
1. Enter the manager's daily report for the day, which includes:
It is important that you always compare real estate agents by indicators.
For example, you have a manager who made 1,000 calls in a week and a manager who made 100 calls in a week. It is important that if we are talking about a stable system, and not about isolated cases, then managers who make more calls will close more often and more.
2. Make sure to help brokers monitor their missed trades (deals that hang without CRM tasks or deals with overdue tasks).
Edward recommends that the sales department build a system throughout the day that highlights brokers who have missed and unanswered calls every two hours in a general chat, or who have messages they received and did not answer. Yes, this system costs some money; there is a specially trained person who does this every two hours, but it helps brokers work better with clients and close them more often and more often.
Every successful deal should be discussed at general meetings. Figure it out and ask questions to the broker who closed this deal, who led this client: What objections did the client face? Did the broker respond to him quickly or did he forget his message? How did he drive it? Ask the broker what he thinks he did to close this deal.
Why is it important to do this at general meetings?
Training or so-called “role-playing”. Recently we read statistics that in companies with regular “role plays”, even professional managers give average results 70% better than in companies where there are no “roles”.
It's like in sports: there are training sessions where we practice shots and techniques, and due to this, when we find ourselves, for example, in a fight or in the ring, we manage to win and use certain instruments.
It's the same in sales: a cool salesman is someone who is constantly training, training, training.
According to Eduard's experience, the best salespeople (who gave the biggest results) ever participated in “role-plays”, didn't miss them and understood their value. Therefore, we recommend introducing “role-playing” for the entire team at least three times a week.
Usually one “role-playing” takes just two minutes.
That is, we give the broker, say, two minutes and set a task, for example, an objection and his task in these two minutes to work out this objection and close it for the next step.
After this game is over, within another one or two minutes, everyone gives feedback: what could be improved, what stuck, and in the end, the broker shares what he took for himself.
There are 2 approaches:
It is always important to evaluate a person only based on their results. Edward doesn't recommend hiring good guys and girls, you should hire only professionals.
If you hire an experienced broker, then:
If you're taking a beginner (a person who just took the path of a real estate agent) in this case:
It doesn't matter what he sold at his previous place of work: equipment or b2b service — he must have good results. This means that a person is a “result”, that is, his focus is on the result, and you, accordingly, will also focus on getting it.
Another life hack — feel free to call and collect feedback from the candidate's previous employers.
Many people don't, but we recommend calling two or three of his previous executives and talking to them. The main question you can ask is: would you hire him again or not? If there are any nuances there, or if you hear that the manager seems to be giving good feedback, but in reality to say nothing about the results, then it's better not to hire such a person.
The next step when you find a broker is onboarding. A stage that is often omitted and missed, but that carries a lot of value.
The onboarding phase is actually a training phase, the induction phase, and here Eduard would recommend:
It is important: good onboarding allows brokers to be withdrawn faster. They'll start closing their first deals quicker than they would without it.
Decide for yourself that the broker should do this in the first week; in the second week, say, make 100 calls a day or 500-600 calls per week.
If the broker fails to meet this figure, give him another week, and if they lose again, it's better to part with such a person.
So, from the point of view of the effort invested in the benefits and value obtained, this is the most effective action that, in principle, can be applied, because a person who does not meet the indicators himself also demotivates the team and prevents you from managing this team, and, accordingly, the rest of the team also looks at him and thinks that this is possible.
This is a game mechanic in which people get some “goodies” when they show certain results. These goodies do not always have to be financial; they can be, for example, traffic or a cup at the end of the month.
It is important to make a rating system (we've always done weekly and monthly)
When you have a system like this — it's important to work with her. Every week, you need to review employees' results, recognize those who are among the leaders and those who haven't made it or aren't regularly. You need to have individual conversations with them, ask them how they feel, what's going on right now, and help them improve their rankings.
For example:
It is important, if you hold annual competitions for big prizes, you will be awarded not in January, but, for example, on May 1 or June 1 — this will help you retain brokers and keep successful ones right after the period ends.
That's it! We hope you found it useful and took something new for yourself. And if you want to know what mistakes you're making in the sales department and how to design marketing so that it leads with high-quality leads, sign up for a free consultation.
Since 2024, new property launches have increased by 83%, but project completion has decreased by 23%, increasing delays, risks and penalties. Therefore, developers are switching to a new strategy: creating their own construction units instead of hiring outside contractors in order to strengthen control over timing, cost, quality and profit.
You and your marketers are trying to hook the client, but the profitability below 10% is not impressive. Do beautiful renders and promises without numbers not convince them? So what's working right now? Let's take a deeper look at this issue.
If you come to any marketing agency and want very quick results, they will probably turn you down, because competent specialists know that advertising platforms (Meta, Google Ads, Yandex, VK, etc.) work on the principle of machine learning.
What if we say that losing your budget begins even before you first click to submit a request on the site. And this is not about targetologist errors or high landing page conversions, CTR, CPM.
We have already worked with more than 200+ real estate agencies and developers and noticed what sales departments have in common with those who had results in their first months of work, and in this post we will share with you:
Indonesia. Bali's six key administrative districts will ban the construction of new hotels and restaurants on productive agricultural land from 2026. These counties — Tabanan, Jembrana, Buleleng, Bangli, Karangasem, and Klungkung — will receive 10% of taxes on tourist centers in return.
HR partner content from Ulyana Mayorova, founder of BYTIME
Many agencies and developers want to implement this tool, but don't understand how to launch it correctly to get a flow of applications. We analyze the myths that prevent agencies and developers from receiving applications from Google Ads
IP telephony is a powerful tool for real estate agencies, management companies and developers, especially on the international market.
Don't be in a hurry to get upset, turn your customers into the “unrealized” and never come back to them again. Today we will tell you how to turn a “failed” sale into a base of warm customers.
You launch an ad, invest a budget, and in return — a couple of requests and silence. And a seed of doubt is sown in my head: “What's the problem? Where are my 100 applications that RED and other companies are talking about?”
Just 3-5 years ago, everything was simple: I launched an advertisement with a beautiful photo of the object, got leads for $5-10, gave it to the sales department — and wait for deals. Today, the situation has changed dramatically.
In our experience, almost all real estate agency executives manage marketing budgets in the same way: on the principle of “where you sell, there's a budget”. But they don't take into account that deals will soon come from another source and its payback will increase, or vice versa — they put blind faith in the source, ignoring the more profitable one.
UAE. Real estate prices in Dubai increased by 11% in the first half of 2025, and the return on investment in key areas reached from 9% to 11%.
Interview with Svetlana Yuganova, Head of Sales at For You Real Estate
By collaborating with RED, you delegate responsibility for the result to us. We guarantee to attract the required number and quality of leads, control all intermediate metrics and optimize on time. Get a free audit of your ads and learn more about the collaboration.
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We share expert content on real estate marketing and sales in the format of carousels and videos, and regularly give useful materials
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