SOUL AI. Triple the efficiency of your real estate sales team with Red's new AI platform
Smart Optimization for Ultimate Leads (SOUL AI) is an omni-channel AI Voice & Text real estate automation platform that increases the efficiency of sales departments by more than 3 times.
SOUL AI takes care of the most time-consuming stages of work when processing applications. Turning a manual routine into a fast, omni-channel and personalized sales process.
What it can help you with:
- Qualifying incoming traffic from any source
- Resuscitation of old customers
- Interaction with the CRM system
How we came to create SOUL AI
For a year and a half, we have been studying the AI market, testing ready-made solutions and contractors, but we could not find something that would meet the high requirements of the real estate market and would not expose us to the risk of losing deals.
We started self-development and testing, investing money in leads and technologies at our RED Experts real estate agency in Phuket.
What problems did we face
- Incorrect qualification vector
- Non-live communication with unusually large messages for messengers
- Poor adaptation to real estate
- Lack of a push and lead boosters system
- Inability to write first
All this was cutting conversions and making us lose money.
Over 6 months, we invested the experience gained through our clients, involved brokers and RoPs for critical assessment, simulated stressful situations in conversations and achieved stable conversions, leads do not recognize the AI agent, and brokers are satisfied with the level of quality.
At the final stage, we will:
- We conducted more than 100 tests on sales managers, brokers, QC specialists and other real estate market participants
- We got a result of 1000 dialogues and revived 10,000+ contacts from old databases
As a result: ready-to-make AI assistant for brokers and companies
SOUL AI's work structure
Lead qualification in SOUL AI is built on a personalized system that incorporates experience from processing over 500,000 cold-traffic leads at RED. It uses a short, efficient qualification cycle that remains professional and structured, while keeping prospects engaged, deeply immersing them in the market and in the unique value of your company.
The structure accounts for any type of client behavior — from complete silence to cases where a prospect gets distracted and simply forgets to reply. A system of 18 unique follow-up scenarios brings the client back into the conversation.
SOUL AI conversion rates compared to sales team averages
- The conversion rate from the total number of requests to response is 78.57% (compared to 55% for sales departments)
We achieve such results through personalized dialogue and customer involvement in the request: the bot instantly writes a message based on the information it takes from advertising creativity and answers questions to, and the person who submitted a request realizes that this is not a robot and continues to communicate.
- Conversion from dialogue to qualification — 63.64% (with market indicators of 57%)
Such results are obtained through constant engagement in dialogue and a unique approach to qualifications developed based on Red's experience.
What affects conversions:
- Response speed: the bot takes a lead in less than 1 minute
- Automatic analytics of customer information
- Personalized presser system for 18 unique push messages
- An omnichannel system that allows you to send pressurizing messages in 3 messengers: WhatsApp, Telegram, Viber
Labor costs
You don't need to hire a lot of managers — SOUL AI reduces your payroll costs by 2 times!
What do you get when you implement SOUL AI
- Stable qualification and resuscitation of leads with transparent and predictable metrics without a human factor
- The ability to quickly process any incoming traffic 24/7 and not leave the client unanswered for more than 5 minutes
- The ability to scale the business without losing the motivation of the sales department. Process leads from marketing and resuscitation bases, enriching the sales department only with interested and qualified leads
- Removing the broker's routine and workload on the qualification department
- Maximizing the conversion rate, speed, and quality of the lead you need
- Reducing the speed of reduction to kwala by 2.5 times
- Reducing the cost of the final qualified lead by 3 times
- Satisfied brokers who no longer work with “junk” but focus on target customers
- Reducing costs
- Automated CRM filling
- Daily monitoring and statistics of work with applications
You will have your own lead qualification system according to the parameters you need
We will fully adapt the bot to your tasks, creating a separate knowledge base that includes:
- full knowledge about your company
- market information
- links to your properties
- information about the responsible broker to who the lead will be distributed,
- information from the received application
- unique TOV (Tone of Voice)
As a result: you get the perfect employee you don't need to keep an eye on — we'll do it for you: set up, test, integrate, support and improve results.
What you need to incorporate SOUL AI into your company
- Be ready to earn more
- Desire to introduce new technologies
- Fill out the brief after the online meeting
- Provide access to CRM
- Wait 7 days (setup and testing takes no more than 7 days)
Our goal is to provide you results
That is why the cost of our services depends only on the number of qualified leads in the qualification section and on the number of leads processed in the lead resuscitation section.
You don't pay for: setup, tokens, dialogs, platform. At the same time, we fully oversee the launch and maximize conversions, rather than just providing a platform or building integration.
It is important for us to give better results, so the number of places to implement SOUL AI is limited to 10 per month. To learn more, sign up for a meeting.
