How can a start-up agency in Dubai get a steady stream of leads with a conversion rate of 2-4% per deal

Case breakdown for the first month of working with RED.

RMC DELUXE REAL ESTATE – a Dubai-based real estate agency with an international team, deep market expertise, and access to exclusive projects and special conditions from top developers.

Goals and Objectives

• Generate 100 high-quality leads in the English-speaking segment with a qualification rate of 50%, and increase the conversion to closed deals
• Launch a CRM system from scratch and establish business processes
• Develop operational guidelines for brokers and train the team
• Create the company’s brand book
• Implement a Quality Control Department to improve broker performance

Challenges and Solutions

Problem 1: Client distrust due to previous negative experiences (purchasing lead databases and suspicion of contractor fraud), as well as long project approval processes for advertising

Goal: Achieve consistent marketing performance

How we solved it:

• Conducted a series of meetings to address objections, share expertise, and structure business processes within the company
• Carried out market analytics and provided detailed reports on Dubai projects over the past year
• Insisted on adding our recommended project to the advertising campaign for optimal effectiveness

Problem 2: Inefficient traffic from non-targeted geolocations

Goal: Obtain high-quality leads from target countries

How we solved it:

• Conducted location-based performance analytics
• Collected feedback from the client
• Disabled four countries generating low-quality traffic

Problem 3: Weak brand presentation and positioning

Goal: Differentiate the brand from competitors through a new visual identity

How we solved it:

• Developed a brand book with a clear and consistent visual style
• Defined brand positioning, mission, values, and archetype
• Described the core target audience and RTB (Reason To Believe)

Problem 4: The company’s request for increased brand awareness and customer loyalty

Goal: Strengthen brand recognition and trust among real estate buyers

How we solved it:

• Added company logos, created branded ad creatives and landing pages
• Reached a 1M audience coverage, increasing trust and generating higher-quality leads

Problem 5: Lack of a CRM system and disorganized lead management

Goal: Implement a CRM system, set up automation and internal processes, and train the team on CRM usage

How we solved it:

• Implemented technical infrastructure (CRM systems) with additional tools: configured automation, integrated IP telephony, connected messengers, Telegram notifications for leads, auto-messages, and lead-routing processes
• Conducted CRM training sessions explaining the sales funnel principles, communication rules, and lead information recording

Problem 6: Poor lead handling and lack of transparency among some brokers (suspected lead "leakage")

Goal: Increase the sales department's conversion rate and ensure broker accountability

How we solved it:

• Introduced a Quality Control Department to monitor broker activity: reviewed 30 deals across 2 brokers, analyzed CRM management, client communication speed, and overall performance
• Created regulations for client touchpoints and universal call scripts
• Replaced underperforming brokers with more experienced ones

Results

• 100 leads generated within one month
• 53% of leads qualified under strict criteria (KPI achieved)
• 4% conversion from qualified leads to closed deals
• 2 deals closed within the first month
• 50+ warm leads in progress for future sales cohorts
• $260,000 average deal value
• 6–8 leads processed daily by the sales department