Real estate advertising in Dubai for AGRR: 6 closed deals for $2,000,000

Case study after 3 months of work with RED.

AGRR Real Estate L.L.C — a team of highly qualified experts with over 10 years of experience in the international real estate market. The company provides clients and partners with professional support at all stages of the transaction and offers optimal conditions for purchasing property in Dubai.

Set goals

• Generate 100 qualified leads per month in both Russian and English segments, followed by closed deals.

Challenges and solutions

Problem 1: Unstable lead volume and low share of qualified leads

Goal: Achieve a stable flow of qualified real estate inquiries in Dubai.

How it was solved

• Tested new video creatives.
  Launched updated video formats in advertising campaigns; however, at the initial stage, they did not show the expected growth in terms of lead volume and quality.
• Tested conversational videos with speakers on camera.
  Focused on a more personal delivery, expertise, and building trust with the audience, which increased engagement and the quality of incoming leads.
• Developed and launched a new project.
  Created video creatives and three sets of high-quality static creatives adapted to different audience segments.
• Optimized the creative combinations and scaled effective formats.
  Based on analytics, selected the best combinations and scaled advertising campaigns to achieve a stable and predictable flow of qualified leads.

Problem 2: Low lead volume

Goal: Increase the number of real estate leads in Dubai

How it was solved

• Conducted a comprehensive analysis of all existing combinations.
  Analyzed current ad campaigns, creatives, audiences, and formats to identify bottlenecks and growth opportunities.
• Tested a pool of the best existing combinations.
  Launched tests with the most promising creative and audience combinations to determine the most effective ones.
• Selected the most effective combinations and scaled them.
  Chose the most successful setups based on analytics and increased budgets, which allowed for a significant rise in lead volume without losing efficiency.

Problem 3: Lack of closed deals

Goal: Obtain the highest-quality real estate inquiries within an optimal budget that lead to actual deals

How it was solved

• Conducted a detailed analysis of all results during the collaboration period.
  Studied lead data, qualification stages, and conversions to determine which inquiries actually resulted in closed deals.
• Focused on attracting qualified leads.
  Rebuilt ad campaigns based on behavioral and demographic patterns of past clients who showed the highest conversion into deals.
• Excluded ineffective geolocations.
  Disabled countries and regions whose leads failed primary qualification or did not reach the deal stage.
• Redirected traffic to more relevant audiences.
  Reallocated advertising budgets to high-potential audiences, which improved lead quality and optimized acquisition cost.

Results

• Built a stable flow of over 200 monthly inquiries, with more than 40% of them being qualified, enabling the sales team to operate with predictable and manageable demand.
• Closed 6 deals with an average ticket size of $350,000, confirming the high quality of incoming traffic.
• Already in the first month of cooperation, 4 deals were closed for a total of $1,550,000, ensuring a fast return on marketing investment.
• Achieved a record short deal cycle of 3 days: a client saw the ad and proceeded to purchase without a lengthy nurturing process.
• The sales department processed 10 targeted leads daily without overload or communication quality loss.
• More than 150 warm and hot leads in the pipeline, creating a predictable volume of future deals.