You launch ads, invest budget, but get just a couple inquiries and silence. And doubt creeps in: «What's the problem? Where are my 100 inquiries that RED and other companies talk about?»
Of course, lead quantity and quality depend on many factors we've covered in other posts. Today we'll break down the most common creative mistakes — and how severely they impact results.
1. USPs on creatives like everyone else's = zero attention and wasted budget
Every complex has multiple unique selling propositions: from technical (down payment, installments, price) to uniqueness and infrastructure.
The biggest problem — you don't manage these USPs and create banal, unengaging creatives. Result: audience attention isn't held, advertising budget wasted.
2. Poor creative quality
You're a top company, agency or developer selling elite properties, but creatives look like a schoolkid made them: stock photos, raw renders, no design or positioning.
Client sees such ad and makes simple conclusion: «Company looks dubious — if they treat their content this way, they'll approach me superficially too.»
We compiled a TOP-15 real estate ad creatives guide, with which over 100 sales were made. It clearly shows what really works. Download guide
❗️Important to remember
Creative isn't just image and headline. It's the client's first touchpoint with your company, first impression forming trust and decision to submit inquiry.
But don't overfocus
No need to "polish" creatives to perfection. Sometimes problem isn't them, but the marketing strategy itself.
Invite you for advertising and sales funnel audit.
We'll help find growth points and build strategy that delivers real results.
