Real estate advertising in Thailand for our RED Experts agency: 9 closed deals worth $1,677,000 in 2 months
Case study review over 2 months of work.
RED Experts — our real estate agency in Phuket, helping clients profitably acquire liquid properties with annual returns above 13%, exclusive purchase terms, and full legal support.
Objectives
- Generate 300+ target leads in RU and ENG language segments.
- Conduct A/B testing across different language groups.
- Increase conversion into qualified leads.
- Increase conversion into closed deals.
Challenges and Solutions
Problem 1: High competition in the Phuket real estate market
Objective: Attract clients to purchase property in Phuket.
How we solved it
- Conducted a series of strategic sessions.
- Developed unique value propositions that speak the buyer’s language and reflect specific value for specific audience segments.
- Identified key triggers and pain points of the target audience and built compelling offers around them.
- Selected relevant projects together with brokers based on current market demand and buyer interest.
- Launched advertising campaigns for TOP-7 projects in Phuket across different price segments — from investment-friendly properties to premium real estate.
Problem 2: Low-quality leads from certain geolocations
Objective: Generate high-quality leads from priority countries.
How we solved it
- Conducted detailed analytics on traffic geolocations.
- Analyzed qualification conversion, dialogue quality, and meeting attendance rates by country.
- Optimized geo-targeting: disabled countries with low LTV and strengthened campaigns in markets with a history of real deals.
Problem 3: Campaign learning disruptions due to frequent format changes
Objective: Quickly train advertising campaigns and achieve stable results.
How we solved it
- Built a campaign management system allowing flexibility without disrupting trained algorithms.
- Performed regular campaign relaunches.
- Launched new bundles while preserving already trained campaigns.
- Adapted advertising based on the sales department’s workload.
- Each launch considered the required number of leads, priority projects, and current team capacity.
Problem 4: Leads with invalid phone numbers
Objective: Identify and eliminate the source of low-quality leads.
How we solved it
- Conducted a systematic analysis and identified recurring patterns: devices, behavior, and time intervals.
- Optimized campaigns and blocked over 355 devices and IP addresses.
- Implemented a real-time anomaly monitoring system.
- Filtered out 4,260 bots and direct visits that were not allowed to reach the main landing pages.
Problem 5: Slow lead processing by brokers
Objective: Automate lead qualification via SOUL AI and reduce time to qualification.
How we solved it
- Conducted A/B testing between manual processing and SOUL AI (ENG and RU traffic).
- Achieved 40–50% qualification rates in both segments, while AI significantly simplified team operations.
- Transferred all ENG traffic to SOUL AI; RU traffic operated in a hybrid format.
- Simplified SOUL AI qualification funnels to accelerate lead transfer to brokers.
Problem 6: Reduced connection rates with CIS clients via telephony
Objective: Build an effective contact system for CIS clients.
How we solved it
- Developed an updated contact system in collaboration with SOUL AI.
- Implemented a new outreach method through messengers.
- Reduced the number of “lost” CIS leads and improved qualification conversion rates.
Work Completed
- 74 launched ad groups.
- 200 exclusive video creatives with extended CJM for each advertising system.
- 16 quiz landing pages for different projects.
- Implementation of an anti-spam system.
- Blocked over 355 devices and IP addresses.
- Filtered 4,260 bots and direct visits.
- Automated lead qualification via SOUL AI.
Results
- 715 leads generated in 2 months across RU and ENG segments.
- Over 45% qualified leads from the total KPI.
- 300+ leads passed qualification.
- 9 closed deals with an average ticket of $186,330.
- $1,677,000 in total sales volume.
- Ad budget preserved thanks to filtering 4,260 bots.
- 11 leads processed daily by the sales department.
- Significantly reduced time to qualification thanks to SOUL AI and improved conversion to response and sale.
