How can a real estate agency in Dubai get at least 3 deals per month through advertising

Case study of the first month of work with RED.

NBA Real Estate is a modern real estate agency in Dubai providing a full range of services for buying, selling, and renting residential and commercial property, as well as legal support and full client consultation at every stage of the transaction.

Objectives

• Generate 100 targeted leads in the Russian-speaking segment within one month.
• Increase lead-to-qualification and lead-to-deal conversion rates.
• Implement the most effective advertising tools for the Dubai real estate market.
• Connect a CRM system and establish control over lead sources.

Challenges and solutions

Problem 1: Lack of trust due to negative experience with a previous contractor

Goal: Earn the client’s trust and deliver stable marketing results.

How we solved it

• Conducted a series of strategic meetings.
  We thoroughly analyzed the client’s previous experience, addressed key objections, and built a transparent workflow so the client clearly understood how results are achieved.
• Prepared in-depth Dubai market analytics.
  We presented real performance data from similar projects over the past year to confirm our expertise and eliminate doubts about the chosen strategy.
• Implemented regular reporting.
  Weekly reports on marketing metrics and sales department performance were introduced, ensuring full transparency and control over results.

Problem 2: High competition in the Russian-speaking segment

Goal: Attract Russian-speaking clients interested in purchasing real estate in Dubai.

How we solved it

• Held strategic sessions and developed unique value propositions.
  We identified key triggers and pain points of the Russian-speaking audience and built high-conversion offers around them.
• Selected market-relevant projects.
  Together with the client, we chose properties that generate the highest interest among Russian-speaking buyers.
• Launched campaigns in the affordable premium segment.
  The focus was placed on projects with upsell and downsell potential, increasing flexibility for the sales team and improving conversion rates.

Problem 3: Low-quality traffic from certain geolocations

Goal: Generate high-quality leads from priority countries.

How we solved it

• Conducted detailed geolocation analysis.
  We analyzed cost per lead, qualification rate, dialogue quality, and meeting attendance for each country.
• Collected structured client feedback.
  We identified which countries generate deals, which leads are immediately rejected by managers, and where clients most often drop off.
• Optimized geo-targeting.
  Five countries with low-quality traffic were disabled, budgets were reallocated to high-LTV regions, and impressions were strengthened for priority audiences.

Problem 4: Campaign learning disruptions due to frequent changes in operating format

Goal: Quickly train advertising campaigns according to the client’s current objectives and achieve fast results.

How we solved it

• Ran regular incremental launches.
  We launched new combinations while preserving already trained campaigns and avoiding abrupt changes that could disrupt algorithms.
• Adapted advertising to the sales team’s workload.
  Each relaunch considered the required lead volume, priority projects, and current capacity of the sales department.

Problem 5: Brokers’ request to attract high-ticket leads

Goal: Generate leads for high-value real estate properties.

How we solved it

• Analyzed the premium real estate market.
  We selected the most relevant projects with strong demand potential.
• Tested high-price creatives.
  After testing, these creatives did not show the expected performance, so we returned to proven setups that consistently delivered high-quality leads.

Problem 6: Lack of systematization in lead management and source tracking

Goal: Implement a CRM system to automate and manage all interaction processes.

How we solved it

• Implemented a CRM system from scratch.
  We built sales funnels tailored to real estate business processes and structured client interactions.
• Integrated additional tools.
  IP telephony and messengers were connected, duplicate control was automated, welcome messages were configured, and leads were automatically assigned to responsible managers.
• Trained the team.
  Brokers were trained to work within the CRM and follow unified client management standards.

Problem 7: Insufficient transparency in the work of certain brokers

Goal: Verify the integrity and quality of brokers’ performance.

How we solved it

• Implemented a “Mystery Shopper” audit.
  This allowed us to assess real broker behavior and communication quality, confirming compliance with required standards.

Results

• 100 targeted leads generated within one month, with over 50% qualified.
• 3 deals closed in the first month with an average ticket of $230,000.
• The first deal was closed just 10 days after the advertising launch.
• The sales department processed an average of 7 targeted leads per day without overload.
• The anti-spam system filtered out more than 2,000 bots, direct visits, devices, and IP addresses.
• Over 40 warm and hot leads remain in progress, forming the next sales pipeline.