Dubai plans to double its population to 7.8 million by 2040, which is why it is changing its real estate development strategy

Since 2024, new property launches grew 83%, but project completions dropped 23%, increasing delays, risks, and penalties.

Developers are shifting to a new strategy — creating in-house construction divisions instead of external contractors to gain control over timelines, costs, quality, and profits.

What does this mean for the market?

• Faster construction — new projects will launch quicker.
• Increased buyer trust: less fear projects will be "frozen".
• Tougher agency competition — sales accelerate, but marketing requirements rise.
• Developers gain full control over construction chain — from land to buyer handover. This creates predictable operations and developer independence.

How does this impact sales?

• More off-plan offers. Agencies must properly explain early-stage purchase benefits to clients.
• Developer brand strengthening. Marketing shifts toward selling the developer, not just properties and square meters.
• Faster deal cycles. Clients feel confident the property will be completed, motivating quicker purchases.
• Brokers better understand internal construction cycles, enabling precise project completion forecasts and client communications.

What to focus on in marketing and how to adapt strategy to new market realities?
We'll explain during a free consultation.