Many agencies and developers want to implement this tool but don't understand how to launch it correctly to get a steady flow of applications. We break down the myths preventing agencies and developers from getting leads from Google Ads:
Myth 1: Unstable lead flow or no leads at all = contextual advertising just drains budget
Reality: If you just set up advertising and expect results in 3 days, no wonder! Contextual advertising has a long warmup period — it takes more time to configure the account and ramp up. There might be no leads in the first week.
Contextual leads aren't as numerous as targeted ones, but the average conversion to qualified leads is 45%.
Myth 2: All Google Ads leads are high-quality
Reality: Google is just another advertising source with its own specifics and challenges. Unfortunately, besides the long warmup, it also has its own fraud system that delivers low-quality leads, click fraud, etc. This complicates work and hinders making correct decisions.
Myth 3: If I don't see the ads, the advertising isn't working
Reality: You shouldn't see your own ads — your clients should. Contextual advertising is specifically targeted to show only to those potentially interested in the product or service.
Myth 4: Just set up the advertising and it will work
Reality: Without analytics and optimization, campaign quality will deteriorate daily. Some ads perform better, some worse — same with keywords, creatives, and settings.
Google Ads isn't about a magic button. It's about strategy, analytics, and testing the right hypotheses.
If you've already tested this tool and got no results — entrust your real estate advertising to professionals from Real Estate Dealers to consistently get 100+ targeted leads per month.
We invite you for a free advertising audit, where we'll tell you what went wrong and how to improve it! Sign up.
