How to predict the profitability of real estate transactions from paid traffic for several months in advance

From our experience, almost all real estate agency managers handle marketing budgets the same way — "where sales are — there's the budget". But they don't account that deals from another source will soon come through and its ROI will become higher. Or vice versa — they blindly trust one source, ignoring more effective ones.

Why does this happen?

This approach lacks an automatic scoring system that shows which leads and when deals will close.

Metrics to forecast deals with 80% probability

1. Subjective — team opinion

This includes manager's belief in deal closure rated from 1 to 10.

2. Objective — client-provided info and technical data

• Deal probability based on timeline and client request: how far current month is from client's stated purchase month.
• CRM deal status by importance: closer to deposit — more critical. For example: lead just studying projects vs. lead who sent passport scan for contract will have different weights.

To determine metrics impact on final forecast, use our breakdown:

• 30% — manager belief,
• 30% — CRM status,
• 40% — deal probability.

System should generate final score based on these metrics, helping identify source delivering most hot leads and where to focus attention.

To learn how we allocate budget across paid sources and each deal cycle — read our previous post.

If you don't want to deal with this and seek reliable partner to trust marketing and quality property purchase inquiries — submit request here.