Stop words in real estate sales that you should not say to a client

To build trust and close sales instead of scaring clients away, focus not just on what you say, but how you phrase it. Clients may not understand layouts or payment terms, but they perfectly sense tone, pressure, and uncertainty.

Here are 8 words and phrases that seem harmless but actually break rapport, erode trust, and damage the broker's impression:

1. "Cheap"
   Sounds like "questionable quality".
   Better to say: "The most competitive offer on the market".

2. "Inexpensive"
   Buyer expects a catch.
   Better to say: "Price matches market" or "excellent price-to-location ratio".

3. "Only today / urgent!"
   Manipulation that irritates.
   Better to say: "While the developer/bank offer is active — we can lock in these terms".

4. "A bit expensive, but..."
   You undermine your own offer.
   Better to say: "Price fully reflects quality and property level".

5. "Take a look, if you don't like it — we'll find something else"
   Sounds uncertain.
   Better to say: "This project best matches your request. I have a few other options in mind — while you review this one, I'll check their availability and criteria match".

6. "You won't find anything better"
   Client hears: "they're trying to convince me at any cost".
   Better to say: "This is one of the strongest offers in this location".

7. "I don't know"
   Sign of incompetence.
   Better to say: "I'll check and call you right back".

8. "As you wish"
   Creates feeling of indifference.
   Better to say: "I'll help you find the option that really suits you".

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