1,350,000€ from 3 transactions per month for a real estate agency in Spain
The project was implemented under the NDA. We maintain full confidentiality and do not disclose customer data, while maintaining real results and performance indicators.
Assigned tasks
- Get at least 100 high-quality leads in the EN language segment
- Build business processes in the sales department
Complexities and solutions
The work done
9 ad groups launched
14 exclusive video creatives have been developed with an extended CJM (Customer Journey Map) map for each advertising system
3 quizzes landing pages
During the launch, 3 branded quest landing pages were developed for 3 different projects
Implementation of an Anti-spam system
The system filters low-quality calls and bots and prevents them from entering the main funnel. Only real customers get into the sales department
Connecting a CRM system and setting up automation
Tools for business processes in the real estate sector have been introduced. Telegram chat for lead notifications, Google spreadsheet for storing the lead database, setting up lead transfer to CRM
Results of the work
traffic
The client received 150 leads along with replacements during operation
Deals
3 deals concluded per month of work for 1,350,000€ with an average check 450,000€
Anti-Fraud
Blocked: 97 bots, 378 direct hops, 120 devices, and 163 IP addresses
Quality
High-quality leads were 42% from the total KPI according to narrow criteria
Cohort
20 warm leads in progress to form a subsequent sales cohort
Lead processing
5-7 RED leads were processed daily by the client's sales team
