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NDA
Montenegro
1,635,000€ from 7 transactions per month for a real estate agency in Montenegro
The project was implemented under the NDA. We maintain full confidentiality and do not disclose customer data, while maintaining real results and performance indicators.
Assigned tasks
- Get at least 200 high-quality leads in the RU and EN language segments
- Increase conversion to qualified leads
- Increase conversion into a deal
Complexities and solutions
The work done
46 ad groups launched
23 exclusive video creatives have been developed with an extended CJM (Customer Journey Map) map for each advertising system
4 quizzes landing pages
During the launch, 4 branded quest landing pages were developed for 4 different projects
Implementation of an Anti-spam system
The system filters low-quality calls and bots and prevents them from entering the main funnel. Only real customers get into the sales department. For optimization purposes, devices in Serbian were turned off
Connecting a CRM system and setting up automation
Tools for business processes in the real estate sector have been introduced. Telegram chat for lead notifications, Google spreadsheet for storing the lead database, setting up lead transfer to CRM
Results of the work
traffic
The client received 428 leads per month of work
Deals
7 deals concluded for a month of work at 1,635,000€ with an average check 230,000€
Anti-Fraud
Blocked: 3,568 bots and direct referrals, 75 devices, and 596 IP addresses
Quality
High-quality leads were 51% from the total KPI according to narrow criteria
Cohort
48 warm leads in progress to form a subsequent sales cohort
Lead processing
10 leads from RED every day processed by the customer's sales department