35% + qualification conversion on leads in Georgia and 4 deals in 1 month

X2 Group — a developer who is one of the TOP-10 fast-growing developers in Georgia, and is currently one of the leaders in the Batumi market

Assigned tasks

Increase the flow of high-quality leads to upload an EP with established metrics higher than that of current advertising contractors
Global increase in conversions to qualified leads in marketing and sales departments
Increasing conversions into sales for the flagship ONE project

Complexities and solutions

The work done

Customer return system

A system has been built to additionally call all refusing applications and then returning the customer to the sales department

75+ ad groups launched

200+ static and 50+ video creatives have been developed with an advanced CJM (Customer Journey Map) map for each advertising system

3 types of landing pages

During the launch, 3 types of landing pages were developed with an average conversion rate of more than 15%.

CRM setup and automation

We created two funnels — “Sales” and “Reconciliation Leads”, automated CRM processes and trained the sales department.

Results of the work

Conversion

35% + RED applications were successfully converted into qualified statuses according to the client's system

Deals

During the period of cooperation, it was possible to conclude 5 deals, and some deals are scheduled to be concluded later when the cohort of applications is received during the summer