35% + qualification conversion on leads in Georgia and 4 deals in 1 month
X2 Group — a developer who is one of the TOP-10 fast-growing developers in Georgia, and is currently one of the leaders in the Batumi market
Assigned tasks
- Increase the flow of high-quality leads to upload an EP with established metrics higher than that of current advertising contractors
- Global increase in conversions to qualified leads in marketing and sales departments
- Increasing conversions into sales for the flagship ONE project
Complexities and solutions
The work done
Customer return system
A system has been built to additionally call all refusing applications and then returning the customer to the sales department
75+ ad groups launched
200+ static and 50+ video creatives have been developed with an advanced CJM (Customer Journey Map) map for each advertising system
3 types of landing pages
During the launch, 3 types of landing pages were developed with an average conversion rate of more than 15%.
CRM setup and automation
We created two funnels — “Sales” and “Reconciliation Leads”, automated CRM processes and trained the sales department.
Results of the work
Conversion
35% + RED applications were successfully converted into qualified statuses according to the client's system
Deals
During the period of cooperation, it was possible to conclude 5 deals, and some deals are scheduled to be concluded later when the cohort of applications is received during the summer
Lead processing
The sales department has been effectively loaded into 30 leads from the RED team daily, ensuring prompt interaction with leads
Anti-Fraud
Revealed 327 suspicious applications (fraud) that were successfully blocked and did not reach the client's work funnel
