3 closed deals before the end of the first month of work
NBA Real Estate — a modern real estate agency in Dubai that provides a full range of services for buying, selling and renting residential and commercial real estate, as well as legal support and full advice at all stages of work.
Assigned tasks
- Get 100 target leads in the RU segment
- Increase conversion into qualifications and then into a deal
- Implement the most effective advertising tools available in the Dubai market
Complexities and solutions
The work done
10 ad groups launched
Разработано 30 эксклюзивных креативов расширенной картой CJM (Customer Journey Map) для каждой рекламной системы
3 landing pages
During the launch, 3 branded quest landing pages were developed
CRM implementation
with additional tools for business processes in the field of selling investment real estate
Automation is set up
Telegram chat for lead notifications, Google table for storing a database of leads and newsletters, Setting up lead transfer
Results of the work
Deals
Within a month of work, we managed to conclude 3 trades with an average check of $230,000 (the first 10 days after the start of the Republic of Kazakhstan)
Lead processing
7 leads from RED every day processed by the NBA Real Estate sales team
Cohort
49 leads are in warm and hot statuses
Anti-Fraud
Blocked and not allowed to enter the main funnel: 1091 bots, 797 direct hops (fraud), 15 devices, and 182 IP addresses
Quality
High-quality leads were 50% of the total KPI (100 leads purchased)
