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Legion Real Estate
Bali
20% increase in sales and 4 deals in the 1st month of cooperation
Legion Real Estate — One of the largest and most well-known real estate agencies in Bali, which was able to become a market leader in just 2 years of operation. Legion is a brand that is unconditionally trusted by most developers in the region
Assigned tasks
- Increase the flow of high-quality leads to upload OP with conversion rates to the deal not lower than the in-house traffic team
- Develop a strategy and the ability to scale traffic from RED channels to effectively load the OP
- Implement the most effective advertising tools operating in the Bali market
Complexities and solutions
The work done
46+ ad groups launched
25+ static and 15+ video creatives have been developed with a personal CJM (Customer Journey Map) card for each advertising system
5 project landing pages
During the launch, 3 types of landing pages were developed with an average conversion rate of more than 20%
CRM and process automation
Connecting the application transfer system, setting up funnels in CRM and automating processing systems
Customer return system
A system has been built to additionally call all refusing applications and then returning the customer to the sales department
Results of the work
Conversion
More 35% applications were converted into qualified CRM stages, some of which reached the hot stages
Deals
We managed to conclude 5 deals, and some deals are planned to be concluded later upon receipt of the cohort of applications
Effectiveness
The ROI during the advertising campaign was 5,247%. The income received paid off the invested funds more than 50 times
Anti-Fraud
Revealed 347 suspicious transitions (fraud) that were successfully blocked and did not reach the client's work funnel
Customer Feedback
“Investments in red services paid off from 200 to 600%. I was pleased with the daily reporting”
— Denis
Legion Traffic Manager