27 deals worth $4,000,000 for an agency in Thailand per year of operation
Oasis Estate — a boutique real estate agency selling new homes in Phuket. Over 6 months of work, we have been able to find liquid properties for dozens of our clients both for life and for investment
Assigned tasks
- Optimize marketing and OP to increase the number of closed deals (conversion to a deal from 2%) for new properties in Phuket
- Increase the flow of high-quality leads through paid advertising channels from 0 to 200 leads per month and get the sales department to work effectively
- Build AMO CRM from scratch for the entire customer's sales department and introduce tools for efficient application processing
Complexities and solutions
The work done
273+ ad groups launched
163+ static creatives and 54+ video creatives were developed with a personal CJM (Customer Journey Map) card in each of the systems
10 quiz landing pages
During the launch, 10 landing pages were developed with an average conversion rate of more than 8%
Connecting and setting up integrations
We connected 4 Wazzup numbers and set up Zadarma for calls and correspondence directly in CRM with all conversations and records saved
IP telephony and automation
We implemented IP telephony from scratch, connected GEO numbers, set up chat notifications and automations, created a table of leads and newsletters
Implementation of an ANTI-SPAM system
32 devices and 253 IP addresses have been blocked and disconnected from ads. 466 bots were sorted + 10,608 direct transitions and were not allowed to make the main landing
We implemented AMO CRM from scratch
We created two funnels, automated CRM, and set up deal and contact cards. We built rights and modules, and trained the sales department
Results of the work
Quality
The percentage of high-quality leads from the total KPI was 40%
Conversion
The average conversion per deal from the total volume of leads has reached 3% and will continue to grow
Anti-Fraud
Revealed 10,608 suspicious applications (fraud) that were blocked and did not reach the client's work funnel
Deals
During 1 year of cooperation, only the RED lead channel was made 27 deals, and the total amount was $4,000,000
Lead processing
The sales department successfully processed 5-10 applications daily (900 leads over the entire period of work)
Customer Feedback
“On average, we close 3 deals from each package, so the conversion rate is already about 3%”
— Denis Sedakov
CEO Oasis Estate
