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Mayalanya
Turkey
$1 million and 4 deals in one month for an international real estate agency
Agency Mayalanya It was founded in 2005 and provides effective investment solutions in the international real estate market. This case is about launching traffic to the Turkish market (Istanbul).
Assigned tasks
- Increase conversion to qualified leads
- Increase conversion into a deal
- Implement the most effective advertising tools operating in the Turkish market (Istanbul)
Complexities and solutions
The work done
Auditing and recommendations for improvements
Audit of CRM systems selling funnels. Audit of sales department regulations. Audit of sales scripts and tools
Setting up automation
Telegram chat for lead notifications. Google spreadsheet for storing the lead database. Set up lead transfer. Conducting CRM trainings
23+ ad groups launched
70+ static creatives and 12+ videos with an advanced CJM (Customer Journey Map) have been developed for each advertising system
Implementation of an ANTI-SPAM system
Eighteen devices and 184 IP addresses have been blocked and disconnected from ads. 1293 bots sorted + 615 direct transitions
2 quizzes landing pages
During the launch, 2 types of landing pages were developed with an average conversion rate of more than 22%
Results of the work
traffic
Mayalanya's client received 100 leads during the package period
Quality
High-quality leads were 55% from the total KPI
Average check
The average check for deals with customers referred by RED was $270,000
Deals
During the period of cooperation, it was possible to conclude 4 trades worth $1,080,000 with customers attracted by RED
Lead processing
The sales department successfully processed at least 4 applications daily
Customer Feedback
“Fast, clear and efficient guys! We are happy to work with you!”
— Liliana Vartanyan
Marketing Director