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NDA
Turkey
€980,000 from 4 deals in 1.5 months of work for a real estate agency in Turkey
The project was implemented under the NDA. We maintain full confidentiality and do not disclose customer data, while maintaining real results and performance indicators.
Assigned tasks
- Generate 200 targeted leads in the RU segment
- Increase conversion into qualified leads in the premium segment
Complexities and solutions
The work done
12 ad groups launched
Produced 15 exclusive video creatives with an extended Customer Journey Map (CJM) for each advertising platform
2 quiz-based landing pages
Created 2 branded landing pages tailored to two different property projects
Anti-spam system implementation
Blocked and excluded 102+ devices and 347 IP addresses from ad campaigns. Filtered out 5,986 bots and direct non-qualified visits before they reached the main landing page
Automation is set up
Telegram chat for lead notifications, Google table for storing a database of leads and newsletters, Setting up lead transfer
Results of the work
Traffic
250 leads delivered in 1.5 months of work
Deals
Concluded 4 deals worth €980,000 with an average ticket of €245,000
Quality
High-quality leads were 49% of the total KPI according to narrow criteria
Anti-fraud
Budget for targeted leads saved thanks to filtering out 5,986 bots
Cohort
38 warm leads in progress to form a subsequent sales cohort
Lead processing
4–5 leads from RED daily processed by the client's sales team