7 deals in one month for a real estate agency in Georgia

The project was implemented under the NDA. We maintain full confidentiality and do not disclose customer data, while maintaining real results and performance indicators.

Assigned tasks

Generate 150 qualified leads per month across RU and ENG segments for properties from $55,000
Build a systematic inbound lead handling process
Implement SOUL AI to automate the first qualification line and monitor deal quality in CRM

Complexities and solutions

The work done

28 ad groups launched

18 exclusive video creatives developed with an extended CJM (Customer Journey Map) for each advertising platform

3 quiz landing pages

3 branded landing pages developed — one tailored to each of the three projects promoted during the campaign

Anti-spam system implementation

18+ devices and 43 IP addresses blocked and excluded from ads. 1,247 bots and non-targeted visits filtered and prevented from reaching the main landing pages

Automation setup

Lead transfer to CRM configured. Telegram chat set up for instant lead notifications. Google Sheet created for lead database storage and outreach

Sales team performance improvement

SOUL AI first-line qualification implemented — processing inbound leads 24/7 across all channels. SOUL RDP (AI Quality Control Copilot) implemented to automate CRM data entry and monitor broker activity. Two sales team training sessions conducted on working with AI-qualified leads

Thanks to SOUL RDP

Speed of first lead response: 1 minute, 24/7. Speed of handoff for pre-qualified leads: 10–20 minutes during working hours (down from 38 minutes). Number of leads in hot stages grew by 41%. Overdue CRM tasks reduced by 78%. Deal errors reduced by 2.5x